Arun Chaudhuri began his career in
advertising in the mid-1970s in Clarion McCann Advertising Services. He then
worked in other leading agencies such as OBM and RK Swamy before setting up
Campaign, a Calcutta-based agency. He divested his stake in the company in 1997
to start BRAND, an organisation that specialises in Marketing Research, Rural
Marketing and Creative Services. He has been associated with a number of
universities, where he has taught Advertising and Public Relations since the
early 1990s.
