Jaya Jaitly belongs to Kerala, and graduated in English Literature from Smith College in Northampton, Massachusetts, USA. She is the Founder-President of the Dastkari Haat Samiti, a nationwide association of craftspeople. It trains, promotes and organises its members for better marketing through many innovative strategies. Part of this work involves bringing together artisans of India with counterparts in different countries. She is responsible for the creation of Dilli Haat, a well known and popular marketplace enabling sustenance of traditional livelihoods and cultural heritage. She has created unique artistic crafts maps that document all the crafts and textiles of India. These were later presented as major exhibitions of India’s crafts culture at London, Frankfurt, Delhi, Ahmedabad and Chennai.